comparables & marketing plan
18850 NE 22nd Ave, north miami beach, FL
Patricia Genis
GLOBAL luxury REAL ESTATE ADVISOR
ONE | Sotheby's International Realty
www.patriciagenis.com
comparables
marketing plan
The Property
18850 NE 22nd Ave, north miami beach, FL 33180
Unique Features: unique property type, Spacious lot, potential for development, prime location
Strategy Plan
1. Highlighting Expertise and Neighborhood Insights
high-quality content showcasing my deep understanding of the North Miami Beach area and database, including insider insights on off-market properties, neighborhood trends, and lifestyle benefits.
2. High-Quality Visuals and Virtual Experiences
Professional Photography: professional pictures to capture the property in the best light.
Drone Footage: drone footage to highlight the expansive 2-acre lot and its surroundings.
Virtual Tours: immersive 3D virtual tours to allow potential buyers to explore the property from anywhere in the world.
3. Digital Marketing Campaign
Website and SEO: Optimize a dedicated property page on the Sotheby's website for search engines, focusing on keywords like "luxury home North Miami Beach" and "large lot Miami."
Social Media: Create targeted ad campaigns on platforms such as Facebook, Instagram, and LinkedIn, showcasing the property’s unique features and prime location.
Email Marketing: Leverage Sotheby’s extensive database to send out personalized emails to potential buyers and real estate investors.
4. broker’s open and Open Houses
Private Showings: Organize exclusive, by-appointment-only showings for high-profile clients.
Open Houses: Host a series of open houses, marketed as luxury events, complete with catered refreshments to attract serious buyers.
Broker Events: Hold special events for top real estate brokers to generate interest and leverage their networks.
5. Print Advertising and Media Coverage
Luxury Magazines: Place ads in high-end lifestyle and real estate magazines.
Local Publications: Advertise in local North Miami Beach / Aventura / Miami Beach newspapers and real estate sections to attract regional buyers.
Press Releases: Send out press releases to luxury real estate publications and local media to announce the listing.
Conclusion
By combining my local expertise and insights as an off-market specialist with the global reach and luxury branding of Sotheby's International Realty, this comprehensive marketing plan aims to attract high-end buyers and achieve a successful sale for the North Miami Beach property.
Target audience
High-net-worth individuals looking for luxury homes or investment properties.
International buyers, especially from regions known for luxury real estate investments such as Europe, the Middle East, LATAM and Asia.
+
DEVELOPERS / BUILDERS
car collectors
Athletes / celebrities / social media influencers
for sale
About
Patricia Genis
recent sales in the area
19001 NE 21st Ave, NORTH MIAMI BEACH, FL
19105 NE 21st Ave North Miami Beach, FL
18925 NE 21st Ave, NORTH MIAMI BEACH, Fl
SOLD PRICE
2131 NE 202nd St, Miami, FL
SOLD
Patricia Genis
Global Real Estate Advisor
single-family homes / condos / Off-market specialist
FOR MORE INFORMATION, PLEASE EMAIL ME AT:
pgenis@onesothebysrealty.com
OR CALL ME AT:
305.766.3916
www.patriciagenis.com
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